DIRECTIONS

THE MEANING OF BEING A PROFESSIONAL


Photography facets are ocean wide. When you are on the market as a professional you’ll find totally different types of customers who hire you to fulfill their needs. It”s a complex relation indeed. And mostly interesting.
You have a camera and know what to do with it. Your skills with lenses, films, darkroom are amazing: maybe nowadays you are totally digital and master computer software as well. And you can translate the customer”s aims into semiotic representation”s image language.
You are a photographer, your camera and skills are the tools, and the result are Your photographs. Being a professional means that YOU, your camera and skills are the tools of a client who pays to have your results, His photographs. Looks bitter, but it”s not. There”s much more. You have to learn to think with another brain, culture, sensibility; to solve situation and technical problems; to help your client with your way to this media. Yes, because you are definitively an Author.
The one your client asked for.

marciana1
From the roof of the Doge’s Palace
MIRACOLI3
Santa Maria dei Miracoli

DEEP SENSE

Psychology endeavor and random shooting in the relationship between customer and author

The rationale behind each photograph taken for a customer means that you must try to satisfy as much as possible his communication needs. The relationship with everyone who asks you a picture bases on a complex psychological endeavor. What often happens is that the client does not have the faintest idea of the message he wants to convey, and his judgment is, thus, eminently aesthetic. He looks at the originality of the composition, the colors, and the nature of the subject that normally belongs to its cultural dimension. You shall then fumble in the dark to produce a range of photographs sufficiently articulated to make presumable that you got the right picture within. Rarest is the case that the customer gives you precise directives – this happens only when you work for advertising agencies, graphic designers or editors. Many a time, instead you go rummaging in your past files looking for anything close to the client’s desire. When you get out with the equipment for a broad campaign of shooting, it is a good rule to work by categories. At the same time, you go shooting after very different pictures, all appealing and original. Some with artistic ambitions, others only didactic, emphasizing the play of light, the atmosphere, the underlining of curious details, the close ups and blur. Therefore, we say that it is better to photograph during the morning and dusk, when the light brings out the subject, the contrast is more manageable and the colors are more vibrant and nuanced. Dozens and dozens of shots to choose from, and most destined for future reference.

Raffaele Paganini and Elisabetta Terabust at International Dance Festival 1978 - Image for a poster
Raffaele Paganini and Elisabetta Terabust at International Dance Festival 1978 – Image for a poster
Soligo. Country people at work. Image for a calendar
Soligo. Country people at work. Image for a calendar
Still life. Image for a restaurant brochure
Still life. Image for a restaurant brochure
Pinions gear. Image for a calendar
Pinions gear. Image for a calendar
Caorle. Brochure cover
Caorle. Brochure cover
Marghera. Irom gas tank. Image for a calendar
Marghera. Irom gas tank. Image for a calendar
Padua. Scrovegni chapel after an earthquake. Documentation report
Padua. Scrovegni chapel after an earthquake. Documentation report
Venice in winter, a poster
Venice in winter, a poster
Venice, Rialto Bridge, a poster
Venice, Rialto Bridge, a poster
Lagoon and Lace, a poster
Lagoon and Lace, a poster
Mount Pelmo, a poster
Mount Pelmo, a poster

LINKS SELECTOR

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GLOBAL LINKS

B&W, BIO, COVER, EXHIBITIONS, GALLERIES, MISC_STUFF, PUBLICATIONS, VENETO, VENICE
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THE SUBLIME

GALLERIES, VENICE
The Venetian sculpture in the second half of the XV century
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RISE AND FALL

GALLERIES, VENICE
An abstract to understand the actual situation of Venice and its inhabitants
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SNOW IN VENICE

GALLERIES, VENICE
Custom and manners of the survivors of the original inhabitants
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VENETIANS

GALLERIES, VENICE
Custom and manners of the survivors of the original inhabitants
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PEOPLE

GALLERIES
Human behaviour and situations around the world
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NATURE OF THE CITY

GALLERIES, VENICE
An abstract to understand the actual situation of Venice and its inhabitants
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PANORAMA

GALLERIES, MISC_STUFF, PANORAMA
A small selection of interactive panorama
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GLOBAL LINKS

B&W, BIO, COVER, EXHIBITIONS, GALLERIES, MISC_STUFF, PUBLICATIONS, VENETO, VENICE
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