THE MEANING OF BEING A PROFESSIONAL
Photography facets are ocean wide. When you are on the market as a professional you’ll find totally different types of customers who hire you to fulfill their needs. It”s a complex relation indeed. And mostly interesting.
You have a camera and know what to do with it. Your skills with lenses, films, darkroom are amazing: maybe nowadays you are totally digital and master computer software as well. And you can translate the customer”s aims into semiotic representation”s image language.
You are a photographer, your camera and skills are the tools, and the result are Your photographs. Being a professional means that YOU, your camera and skills are the tools of a client who pays to have your results, His photographs. Looks bitter, but it”s not. There”s much more. You have to learn to think with another brain, culture, sensibility; to solve situation and technical problems; to help your client with your way to this media. Yes, because you are definitively an Author.
The one your client asked for.
Psychology endeavor and random shooting in the relationship between customer and author
The rationale behind each photograph taken for a customer means that you must try to satisfy as much as possible his communication needs. The relationship with everyone who asks you a picture bases on a complex psychological endeavor. What often happens is that the client does not have the faintest idea of the message he wants to convey, and his judgment is, thus, eminently aesthetic. He looks at the originality of the composition, the colors, and the nature of the subject that normally belongs to its cultural dimension. You shall then fumble in the dark to produce a range of photographs sufficiently articulated to make presumable that you got the right picture within. Rarest is the case that the customer gives you precise directives – this happens only when you work for advertising agencies, graphic designers or editors. Many a time, instead you go rummaging in your past files looking for anything close to the client’s desire. When you get out with the equipment for a broad campaign of shooting, it is a good rule to work by categories. At the same time, you go shooting after very different pictures, all appealing and original. Some with artistic ambitions, others only didactic, emphasizing the play of light, the atmosphere, the underlining of curious details, the close ups and blur. Therefore, we say that it is better to photograph during the morning and dusk, when the light brings out the subject, the contrast is more manageable and the colors are more vibrant and nuanced. Dozens and dozens of shots to choose from, and most destined for future reference.